Privacy Policy

1. Introduction
1.1. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act.
1.2. By using our website and services, you consent to the processing of your personal data as described in this policy.

2. Data We Collect
2.1. We collect the following personal data when you use our services:

  • Name, email address, phone number, and delivery address for order processing.

  • Payment information for transaction processing.

  • IP address and browsing behavior for security and analytics purposes.

  • Age verification data for compliance with alcohol sale regulations.

3. How We Use Your Data
3.1. Your personal data is used for the following purposes:

  • Order processing and fulfillment.

  • Customer support and communication.

  • Compliance with legal and regulatory obligations.

  • Fraud prevention and security measures.

  • Marketing communications (if consent is given).

4. Data Sharing and Third Parties
4.1. We do not sell your personal data. However, we may share your data with:

  • Payment processors to facilitate transactions.

  • Courier services for order delivery.

  • Legal and regulatory authorities when required.

  • Analytics providers for website performance improvements.

5. Data Storage and Security
5.1. Your data is securely stored on servers within the UK and the European Economic Area (EEA).
5.2. We implement security measures to protect your data from unauthorized access or disclosure.
5.3. Personal data is retained only for as long as necessary to fulfill legal and operational requirements.

6. Your Rights
6.1. Under GDPR and UK data protection laws, you have the right to:

  • Access your personal data.

  • Request correction or deletion of your data.

  • Withdraw consent for marketing communications.

  • Request data portability.

  • Lodge a complaint with a data protection authority.

7. Cookies and Tracking
7.1. We use cookies to enhance user experience and analyze website traffic.
7.2. You can manage cookie preferences through your browser settings.

8. Contact Information
8.1. If you have any questions about this Privacy Policy, please contact us at:

Email: jakub.drgon@primecask.co.uk

This policy is effective as of March 2025 and may be updated periodically. Any significant changes will be communicated to users.